YOONJAE NAM (Ph.D.)

Associate Professor

Department of Culture, Tourism & Content, College of Hospitality & Tourism Management

Department of Social Network Science (Department Chair, Joint)

Director, Center for Global Entertainment Contents

Kyung Hee University

 

Address: Department of Culture, Tourism & Content, College of Hospitality & Tourism Management, 26 Kyungheedae-ro, Dongdaemun-gu, Seoul, 02447, KOREA

Tel: 82-2-961-9187 Home: http://www.yoonjaenam.com

e-mail: ynam@khu.ac.kr

 

남윤재,  부교수

경희대학교 신문방송국장 (대학주보, VOU, The University Life)

호텔관광대학 문화관광콘텐츠학과 / 소셜네트워크 과학과 (학과장) / 스마트관광원

관광대학원 문화관광엔터테인먼트학과 

글로벌엔터테인먼트콘텐츠연구소 소장

http://www.khu.ac.kr

 

Ξ Education Ξ

- Ph.D. Dept. of Communication, State University of New York at Buffalo.

- MCIS (the Master of Communication and Information Studies), School of Communication Information and Library Studies, Rutgers University, New Jersey

- M.A. Dept. of Communication, Yonsei University, Seoul, South Korea

- B.A. Dept. of Communication, Yonsei University, Seoul, South Korea

 

<Research interests

Media, Social network, Tourism, Entertainment, Semiotics, Cultural diffusion, Corporate communication

 

<Article /  Book / Essay / Book Review (*Corresponding author)>

in English

 

26. Seok, Hwayoon, Joo, Yeajin, Nam, Yoonjae* (2020) An Analysis of the Sustainable Tourism Value of Graffiti Tours through Social Media: Focusing on TripAdvisor Reviews of Graffiti Tours in Bogota, Colombia, Sustainability 12(11) (SSCI)

25. Joo, Yeajin, Seok, Hwayoon, Nam, Yoonjae* (2020) The Moderating Effect of Social Media Use on Sustainable Rural Tourism: A Theory of Planned Behavior Model, Sustainability 12(10) (SSCI)

24. Lee, Hyungmin, Park, Jinwoo, Nam, Yoonjae* (2020) A Sustainable Solution to Overtourism in the Social Media Era: An Exploratory Analysis on the Roles and Functions of Place–Visitor Relationship (PVR), Sustainability 12(7) (SSCI)

23. Li, Lin, Nam, Yoonjae, Yang, Sung-Byung (2019) Exploring the Movements of Chinese Free Independent Travelers in the U.S.: A Social Network Analysis Approach, Asia Pacific Journal of Information Systems 29(3) (SCOPUS)

22. Nam, Yoonjae, Lee, Hyungseok & Jun, Jongwoo (2019) "The influence of pre-roll advertising VOD via IPTV and mobile TV on consumers in Korea," International Journal of Advertising 38(6) (SSCI)

21. Lee, Hyunae, Chung, Namho, Nam, Yoonjae* (2019) "Do online information sources really make tourist visit more diverse places?: Based on the social network analysis," Information Processing & Management 56(4) (SSCI)

20. Chung, Hee Chung, Chung, Namho, & Nam, Yoonjae* (2017) "A Social Network Analysis of Tourist Movement Patterns in Blogs: Korean Backpackers in Europe", Sustainability 9(12) (SSCI)

19. Park, Jihoon, Lee, Chulhan, Yoo, Changsok & Nam, Yoonjae* (2016) "An analysis of the utilization of Facebook by local Korean governments for tourism development and the network of smart tourism ecosystem", INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT 36(6) (SSCI)

18. Lee, Sangwon, Nam, Yoonjae*, Lee, Seonmi, & Son, Hyunjung (2016) "Determinants of ICT innovations: A cross-country empirical study", Technological Forecasting & Social Change 110(Sep.)(SSCI)

17. Kang, Sinuk, & Nam, Yoonjae* (2015) "The Effect of Audio-Visual Translation on Perceived Truthfulness", Social Behavior and Personality: an international journal, 43(1) (SSCI)

16. Nam, Yoonjae (2015) "Institutional network structure of corporate stakeholders on global corporate social responsibility", Quality & Quantity 49(3) (SSCI)

15. Nam, Yoonjae, Lee Yeon-Ok & Park, Han Woo (2015) "Measuring web ecology by Facebook, Twitter, blogs and online news: 2012 general election in South Korea", Quality & Quantity, 49(2)(SSCI)

14. Kim, Daejoong, Chun, Heasun, Kwak, Youngsun, & Nam, Yoonjae (2014) "The Employment of Dialogic Principles in Website, Facebook, and Twitter Platforms of Environmental Nonprofit Organizations", Social Science Computer Review, 32(5): 590-605 (SSCI)

13. Kim, Daejoong, Kim, Jang-Hyun & Nam, Yoonjae* (2014) "How does industry use social networking sites? An analysis of corporate dialogic uses of Facebook, Twitter, YouTube, and LinkedIn by industry type", Quality & Quantity, 48(5): 2605-2614 (SSCI)

12. Nam, Yoonjae*, Barnett, George A. & Kim, Daejoong (2014) "Corporate hyperlink network relationships in global corporate social responsibility system", Quality & Quantity, 48(3): 1225-1242 (SSCI)

11. Nam, Yoonjae, Lee Yeon-Ok & Park, Han Woo (2013) "Can web ecology provide a clearer understanding of people’s information behavior during election campaigns?", Social Science Information, 52(1) (SSCI)

10. Kim, Daejoong & Nam, Yoonjae* (2012) "Corporate relations with environmental organizations represented by hyperlinks on the Fortune global 500 companies' websites", Journal of Business Ethics, 105(4): 475-487 (SSCI)

9. Chung, Chungjoo, Nam, Yoonjae & Stefanone, Michael A. (2012) "Exploring Online News Credibility: The Relative Influence of Hypertextuality, Interactivity and Multimediality", Journal of Computer mediated communication, 17(2): 171-186 (SSCI)

8. Nam, Yoonjae* & Barnett, George A. (2011) "Globalization of Technology: Network analysis of global patents and trademarks", Technological Forecasting & Social Change, 78(8): 1471-1485 (SSCI)

7. Kwon, Kyounghee H., Nam, Yoonjae & Lackaff, Derek (2011) "Wireless protesters move around: Joint use of information and communication technologies (ICT) for citizen protest", Journal of Information Technology & Politics, 8(4): 383-398 (SCOPUS)

6. Nam, Yoonjae* & Barnett, George A. (2010) "Communication media diffusion and substitutions: longitudinal trends from 1980 to 2005 in Korea", New Media & Society, 12(7): 1137-1155 (SSCI)

5. Nam, Yoonjae & Kim, Joohan (2010) "Semiotic analysis of sounds in personal computers: Toward a semiotic model of human-computer interaction", Semiotica, 182 (1/4):269-284 (A&HCI)

4. Kim, Jang Hyun, Kim, Min-sun & Nam, Yoonjae (2010) "An Analysis of Self-Construals, Motivations, Facebook Use, and User Satisfaction", International Journal of Human-Computer Interaction, 26 (11-12): 1077-1099 (SSCI)

3. Kim, Daejoong, Nam, Yoonjae* & Kang, Sinuk (2010) "An analysis of corporate environmental responsibility on the global corporate Web sites and their dialogic principles", Public Relations Review, 36(3): 285-288 (SSCI)

2. Rosen, Devan, Kim, Jang Hyun & Nam, Yoonjae (2010) " Birds of a feather protest together: Theorizing self-organizing political protests with flock theory', Systemic Practice and Action Research, 23(5):419-441 (SSCI)

1. Nam, Yoonjae*, Kwon, Kyounghee H., & Lee, Sungjoon (2010) "Does it really matter that people do zipping ads? Testing the effectiveness of simultaneous presentation advertising (SPA) in IDTV environment", Cyberpsychology, Behavior, and Social Networking, 13(2): 225-229 (SSCI)

 

in Korean

 

25. 전수연, 남윤재* (2020) 체험경제요인과 감정반응요인 인지적 특성을 중심으로  증강현실 애플리케이션 사용자 반응 연구, 인터넷전자상거래연구 29(3)

24. Ding, Jing-Yi, 남윤재* (2020) 중국인들의 한류스타에 대한 동일시욕구  관광기념품 선택속성이 한류 스타 관련 관광기념품 만족도, 재구매  구전의도에 미치는 영향 연구, 관광학연구 44(1)

23. Li, Jiahui, 남윤재* (2019) 컨조인트분석을 이용한 온라인 숙박상품 예약  선택속성에 관한 연구 - 결제 수단, 취소 정책, 취소 수수료, 가격을 중심으로, 관광연구 34(8)

22. 김민선, 남윤재* (2019) 성격 5요인  미디어 의존도가 이용 동기, 이용 행위, 이용 만족에 미치는 영향: 소셜 시청 경험자를 중심으로, 한국소통학보 18(4)

21. 남윤재*, 박진홍 (2019) 디지털화된 족보 빅데이터  네트워크 연구 – 김해김씨와 혼인한 본관을 중심으로, 디지털융복합연구 17(11)

20. 황예나, 남윤재* (2019) 흥행영화의 온라인 구전패턴과 관객수의 관계에 대한 실증연구, 한국콘텐츠학화논문지 19(5)

19. 항월, 남윤재* (2019) "중국 쇼트 클립 어플리케이션 지속 이용의도 연구: 플로우 이론과 통합기술수용모형을 바탕으로", 한국콘텐츠학화논문지 19(2)

18. 이린우, 남윤재* (2019) "동시대 미술관과 아트샵의 담론 : 미셸 푸코로  국립현대미술관(MMCA)", 한국소통학보 18(1) (KCI)

17. 주예진, 남윤재* (2018) "다크 투어리즘 방문동기에 미치는 방송 프로그램 장르의 문화계발 효과", 관광학연구 42(10) (KCI)

16. 최광림, 남윤재* (2018) "게이미피케이션 요소가 적용된 외식업 로열티 프로그램 어플리케이션이 브랜드 태도  브랜드 충성도에 미치는 영향- 스타벅스의 ‘마이스타벅스리워드 중심으로 -", 관광학연구 42(9) (KCI)

15. 임문정, 남윤재* (2018) "중국 연예인 사회관계망 연구: 웨이보를 중심으로", 문화산업연구 18(3) (KCI)

14. Fan Bo, 남윤재* (2018) "예능프로그램에 내재화된 힐링: <효리네 민박, 시즌1> 서사분석", 커뮤니케이션학연구 26(3) (KCI)

13. 우루루, 남윤재* (2018) "<프로듀스 101> 시즌2 서사연구 경쟁과 육성을 중심으로," 한국콘텐츠학회논문지 18(7) 503-518 (KCI)

12. 나현수, 유창석, 남윤재* (2018) "아이돌육성 TV프로그램에 나타난 젠더 디스플레이 분석: <프로듀스 101> 시즌 1, 시즌 2 중심으로," 한국방송학보 32(4) (KCI)

11. 석화윤, 남윤재* (2018) "광고에 나타난 여행 가치 패러다임 변화에 대한 기호학적 분석 : 대한항공 광고 사례 중심으로 분석," 광고홍보학보 20(3) (KCI)

10. 주예진, 남윤재* (2018) "소셜네트워크 분석 방법을 활용한 관광 학술분야의 연구 경향  지적구조 파악," 관광연구 33(3) (KCI)

9. 유창석, 권선주, 남윤재* (2018) 게임을 활용한 발명교육 혁신의 효과에 관한 연구, 한국혁신학회지 13(2) 57-82

8. 석화윤, 정정이, 남윤재* (2017) "한류 콘텐츠 소비와 유학생활로 형성된 한국에 대한 프레임과 문화변용 연구 : 한국 체류 중국 유학생사례 중심으로 분석", 한국소통학보 16(3) (KCI)

7. 황예나, 남윤재* (2017) "한국 흥행영화의 배우관계망 분석: 20122016년도 한국 흥행 영화 출연 배우들을 중심으로", 커뮤니케이션학연구 25(3) (KCI)

6. Nam, Yoonjae (2016) "엔터테인먼트의 현황과 미래", Entertainment Review 1(1)

5. 남윤재 (2016), "관광산업 활성화와 언론", 한국관광정책 66

4. Nam, Yoonjae & Poe, Baek (2016)" Weblog, Blogger, Blogosphere, and Beyond: Phenomenology of Weblog", 커뮤니케이션학연구24(4) (KCI)

3. 남윤재, 박진홍, 부백 (2015) "한국 대기업의 환경관련 CSR 대한 정보제공을 위한 인터넷 웹페이지  쌍방향 대화원칙 활용에 관한연구", e-비지니스연구 16(3) (KCI)

2. Nam, Yoonjae (2015) "Book Review: De-Westernizing Communication Research: Altering Questions and Changing Frameworks", Asian Communication Research

1. Nam, Yoonjae (2013) "An Empirical Analysis of Auditory Interfaces in Human-computer Interaction", International Journal of Contents, 9(3) (KCI)

 

<Book>

- 전종우  공저 (2016) 엔터테인먼트콘텐츠마케팅(Entertainment Contents Marketing), 서울경제경영

- 남윤재, 유창석, 김범준 공저 (2015) [디지털인문학과 족보의 시각화 연구 사회적 관계망 이론을 활용한 한국 족보의 시각화 콘텐츠 개발], 한다문화사

- Kim, J & Nam, Y. (2011). The effect of ego-network and cultural familiarity on the Hallyu. In D. - K. Kim, & M. S. Kim (Eds.) [Hallyu: Korean Pop Culture Waves in Asia and Beyond]. Seoul National University Press.

- Nam, Y., Lim, Y. & Park H-W (2011). An Analysis of web visibility by platforms during campaign. In H-W Park (Ed.) [An introduction to Internet & Social Media ](in Korean). Yeongnam University Press.

 

<주요 연구수주 실적>

- ETRI, 소셜게임분석 - 책임연구원 (2018)

- 삼성전자,  App 개발 - 책임연구원 (2017)

- 한국연구재단, 신진연구 - 책임연구원 (2013, 2015, 2017)

- 한국연구재단, 디지털인문학 - 책임연구원 (2014-2015)

- 한국콘텐츠진흥원, VR 관광콘텐츠 교육  - 공동연구 (2015)

- GKL사회공헌재단, 공모사업 - 책임연구원 (2015-2016)

- 한국연구재단, 중견연구자사업 - 책임연구원 (2020-2014, 3년간)

- 대학ICT연구센터(ITRC) - 참여연구 (2020 - 최대8)