YoonJae Nam, Ph.D.
Department of Culture & Tourism Contents, College of Hotel & Tourism Management
Kyung Hee University
26 Kunghee-daero, Dongdaemun-gu, Seoul 130-701, Korea
e-mail: ynam@khu.ac.kr / Tel: 82-2-961-9187
(Sep. 2011) PhD. State University of New York, Buffalo
Dissertation: Analysis of Corporate Communication: Hyperlink network analysis of Corporate Social Responsibility (CSR)
(Jan. 2004) MCIS (the Master of Communication and Information Studies). Rutgers University, School of Communication Information and Library Studies, New Jersey
(Feb. 2001) M.A. Yonsei University, Seoul, Korea, Dept. of Communication.
M.A. thesis entitled "Auditory Interfaces as A Semiotic Environment: An application of Peircian Semiotics to Human-Computer Interaction and An Empirical Analysis"
(Feb, 1999) B.A. Yonsei University, Seoul. Korea, Dept. of Communication.
Academic and Professional Experiences
(Current) Assistant Pofessor, Department of Cultural Tourism Contents, College of Hotel & Tourism Management, Kyung Hee University, South Korea
(2008 -2009) Teaching Assistant, (Courses: Research Methods / Communication & Marketing), SUNY Buffalo
(2008) Student assistant, in Distance Education and Videoconference Operations (DEVO), SUNY Buffalo - http://ubit.buffalo.edu/scoreboard/surveys/
(2002) Teaching Assistant, (Course: Communication Theory), Rutgers University
(2001-2002) On-Line Planning Team Manager,BC2000 Inc. (http://www.maxmp3.com, http://www.bc2000.co.kr), On-line marketing, Producing music album recording, music video (title: Masterpiece)
(2000) Teaching Assistant, (Course: Producing Digital Media), Yonsei University
(2000) President, Multi Media Production Society, Yonsei Univesity
(1999) Research Assistant, Social Science Research Institute, Yonsei University
(1994-1995) Administrator, Korean Reserved Army - Managed administrative issues of Korean Reserved Army
Journal Articles
11. Nam, Yoonjae, Lee Yen-ok. & Park Han Woo (2013) Can web ecology provide a clearer understanding of people’s information behavior during election campaigns?, Social Science Information, 52(1) [SSCI, ISSN(Print):0539-0184]
10. Kim, Daejoong & Nam, Yoonjae (2012) Corporate relations with environmental organizations represented by hyperlinks on the Fortune global 500 companies' websites, Journal of Business Ethics, 105(4): 475-48 [SSCI, ISSN(Print): 0167-4544] [PDF]
9. Chung, Chungjoo, Nam, Yoonjae & Stefanone, Michael A. (2012) Exploring Online News Credibility: The Relative Influence of Hypertextuality, Interactivity and Multimediality, Journal of Computer mediated communication, 17(2): 171-186, [SSCI, ISSN(Print):1083-6101] [PDF]
8. Nam, Yoonjae & Barnett, George A. (2011) Globalization of Technology: Network analysis of global patents and trademarks, Technological Forecasting & Social Change, 78(8) 1471-1485, [SSCI, ISSN(Print):0040-1625] [PDF]
7. Kwon, Kyounghee H., Nam, Yoonjae & Lackaff, Derek (2011) Wireless protesters move around: Joint use of information and communication technologies (ICT) for citizen protest, Journal of Information Technology & Politics, [ISSN(Print):1933-1681] [PDF]
6. Nam,Yoonjae & Barnett, George A. (2010). Communication Media Diffusion and Substitutions: Longitudinal trends from 1980 to 2005 in Korea, New Media & Society, 12(7) 1137-1155.[SSCI, ISSN(Print):1461-4448] [PDF]
5. Nam,Yoonjae & Kim, Joohan (2010). Semiotic analysis of sounds in personal computers: Toward a semiotic model of human-computer interaction. Semiotica, 182 (1/4):269-284. [A&HCI; SSCI, ISSN(Print):0037-1998] [PDF]
4. Kim, Jang hyun, Kim, Min Sun & Nam, Yoonjae (2010). An Analysis of Self-Construals, Motivations, Facebook Use, and User Satisfaction, International Journal of Human-Computer Interaction, 26 (11-12): 1077-1099 [SSCI, ISSN(Print):1071-5819] [PDF]
3. Rosen, Daven, Kim, Jang hyun & Nam, Yoonjae (2010) Birds of a Feather Protest Together: Theorizing Self-Organizing Political Protests With Flock Theory. Systemic Practice and Action Research, 23(5):419-441 [SSCI, ISSN(Print): 1094-429X] [PDF]
2. Kim, Daejoong, Nam, Yoonjae. & Kang, Sinuk (2010) An Analysis of corporate environmental responsibility on the global companies' Web sites and their dialogic principles, Public Relations Review, 36(3):285-288 [SSCI, ISSN(Print):0363-8111] [PDF]
1. Nam, Yoonjae, Kwon, Kyounghee H., & Lee, Sung joon (2010). Does it really matter that people do zipping ads? Testing the effectiveness of simultaneous presentation advertising (SPA) in IDTV environment, CyberPsychology, Behavior and Social Networking, 13(2):225-229 [SSCI, ISSN(Print):1094-9313] [PDF]
Book Chapters
Kim, Jang hyun & Nam, Yoonjae (2011) The effect of ego-network and cultural familiarity on the Hallyu. In D. K. Kim, & M. S. Kim (Eds.) Hallyu: Korean Pop Culture Waves in Asia and Beyond. Seoul National University Press.
Nam, Yoonjae, Lim, Yonsoo. & Park Han Woo (2011). An Analysis of web visibility by platforms during campaign. In H-W Park (Ed.) An introduction to Internet & Social Media (in Korean). Yeongnam University Press.
Conference Papers
(2012) An analysis of web ecology examined through social webometrics during 2012 general election in south Korea, (Co-authors, Lee, Y. & Park, H.W.)
- presented at Internet, Politics, Policy 2012, Oxford, UK.
(2011) Web Ecology of the 2010 Regional Elections in South Korea, (Co-authors, Lee, Y. & Park, H.W.)
- presented at the ICA, Boston
(2010) An examination of the social partnership links between the web sites of Fortune 500 companies and environmental organizations (Co-authors, Daejoong Kim & Shinuk Kang)
- Organizational Communication Division, presented at the NCA Annual Convention, San Francisco
(2010) A Longitudinal Analysis of the Newspaper Coverage of Cell Phones (Co-authors, Michael J. Egnoto & Arun Vishwanath)
- Human Communication and Technology Division, presented at the NCA Annual Convention, San Fransisco
(2009) Global technology transfer and commercialization: longitudinal changes of global flows of patents and trademarks (Co-author, George Barnett)
- Applied communication Division, presented at the NCA Annual Convention, Chicago
(2009) Semiotic analysis of global top 300 companies' visual identity (Co-authors, Daejoong Kim, Kyounghee H Kwon & Shinuk Kang)
- Semiotics and Communication Division, presented at the NCA Annual Convention, Chicago
(2009) The role of hyperlinks in the corporate websites for building relationships with environmental organizations (Co-authors, Daejoong Kim & Shinuk Kang)
- Public Relations Division, presented at the NCA Annual Convention, Chicago
(2009) Getting the same message: the effect of audio-visual translation on perceived truthfulness (Co-authors, Daejoong Kim, Shinuk Kang & Menasco Melissa)
- Mass communication Division, presented at the ICA, Chicago
(2009) Corporate environmental responsibility and website: a content analysis of 2007 fortune global 500 companies websites (Co-authors, Daejoong Kim & Shinuk Kang)
- Public Relation Division, presented at the ICA, Chicago
(2009) Instrumental utilization of ICTs in mobilization processes of political collective actions: in the context of Korean grassroots protest in 2008 (Co-author, Kyounghee Kwon)
- Communication & Technology Division, presented at the ICA, Chicago
(2009) Everyday internet use, online social capital and social movement participation: a study on the korean protest against us beef imports in 2008 (Co-author, Kyounghee Kwon)
- Political Communication Division, presented at the ICA, Chicago
(2008) A study on the credibility of online newspapers by types (Co-authors, Chung Joo Chung, Hyunjung Kim, Hye Sun Chun, & Shin-Il Moon)
- Mass communication Division, presented at the NCA Annual Convention, San Diego
(2008) Semiotic analysis of sounds in computer system and a semiotic model for human-computer interaction
- Semiotics and Communication Division, presented at the NCA Annual Convention, San Diego
(2008) The importance of corporate environmental responsibility: a content and semantic analysis of 2007 fortune 500 companies websites (Co-authors, Daejoong Kim & Shinuk Kang)
- Public Relations Division, presented at the AEJMC Annual Convention, Chicago
(2008) Zipping as ad avoidance: intrusiveness and ad effectiveness of the simultaneous presentation advertising as an alternative ad format in DVR environment (Co-author, Sungjoon Lee & Kyunghee Kwon)
- Advertising Division, presented at the AEJMC Annual Convention, Chicago
(2008) Is every online newspaper credible? (Co-authors, Chung Joo Chung)
- Newspaper Division, presented at the AEJMC Annual Convention, Chicago
(2008) Longitudinal trends in media uses and media substitutions in Korea: 1980 to 2005 (Co-author, George A Barnett)
- Communication and Technology Division, presented at the ICA, Montreal, Canada
(2004) Why don't you love me as much as i love you?: unrequited love and construction of Korean Diaspora in the united states (Co-author, Ji Hoon Park)
- Intercultural Communication Division, presented for the ICA, New Orleans *Student Top Paper
(2003) Auditory interfaces as a sign system: an application of Peircean semiotics to human-computer interaction
- Information Systems Division, presented at the International Communication Association, San Diego
(2002) Circulation of mp3 files through the internet and the copyright issues. what the courts say and what people think in us and south korea? (Co-author, Joohan Kim)
- Communication and Technology Division, presented at the ICA, Seoul, Korea
(2001) Auditory interfaces as a semiotics environment: an empirical analysis of auditory interfaces in human-computer interaction (Co-author, Joohan Kim)
- Communication and Technology Division, presented at the ICA, Washington D.C
Corporate Communication, Computer-mediated Communication, Human-Computer Interaction, Communication Technology, Communication Theory, Semiotics, Phenomenology, Information System, Social network theories, New Media Advertising, e-commerce, Diffusion theory
Computer Skills
- Applications for multi media: Flash, Director, Cakewalk (MIDI), SoundForge (Wav editor), Photoshop, Premiere. (Teaching Experiences; Cakewalk9.0, SoundForge, Flash -undergraduate class, spring 2000)
- SPSS, AMOS, SAS, UCINET, Galileo, CATPAC
- HTML (Webmaster of Department of Communication, Yonsei Univ: http://comm.yonsei.ac.kr/), Unix, Java , C
Statistics and methodologies
- Statistics for Social Science (T-test, F-test, Multivariate Data Analysis; multi Regression, Factor analysis, MDS, Discriminant analysis, & SEM, Spectra analysis)
- Methods (Experiment, Survey, On-line Survey, Network analysis, Semantic analysis, Hyperlink network analysis, Time series analysis, Content analysis, Semiotic analysis)